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Speaker Brand
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Welcome! Check This Out First & Write Out Your Dream! (3:20)
Weekly Q&A Call - Zoom Link
Onsite & Virtual Workshops - Dates and Locations
Facebook Group & Page
What is Your Dream?
MODULE 1 | DETERMINE YOUR SPEAKER BRAND
Why Start with BRAND? (3:33)
The Three Elements of a Brand (11:56)
Brand Worksheet (PDF)
ENHANCE YOUR SPEAKER-BRAND CREDIBILITY
The Five Speaker-Credibility Proofs (11:34)
Speaker-Credibility Rating (PDF)
The Value of Producing a Book to Enhance Credibility (5:11)
How to Write & Publish a Book (9:54)
MINDSET AND MONEY
Begin to Determine Your $$$ Value (8:27)
Dreams Vs Goals (3:46)
Believe your Beliefs (7:22)
MODULE 2 | DEVELOP YOUR SIGNATURE TALK
What Am I Going to Say?
Determine Your Outcome for Speaking: Earn, Impact, or Sell (12:22)
Pros and Cons (12:14)
Overall Framework (3:12)
Keep Conclusive Outcome Central (2:24)
PLANNING THE SPEECH FROM THE PUBLIC SPEAKING SCHOOL
The Five Part Plan
Download the Signature Talk Guide
Part 1: Run Reconnaissance for Your Message (4:21)
... Run Reconnaissance for Your Events
Part 2: KISS Content (the Body)
... Keep Kissing
Develop Your WHAT with a Mind Map
Organize the Mind Map into 'Points'
Part 3: Plan the Landing (the Conclusion) (8:54)
Part 4: Plan the Takeoff (the Introduction) (8:12)
Before You Run It - Refine & Review It
Bringing it all Together (3:02)
Part 5: Run the Routine
PREP THE PROPOSAL
The Importance and Place of Your One Page (2:47)
Creating Your One Page
RSVP for the Next Speaker-Brand Workshop
MODULE 3 | CONFIDENT SPEAKERS = HIGH PAID SPEAKERS
VALUE x 2 + PREPARED = BOLD (11:52)
THE THREE SOURCES TO CONFIDENCE (9:38)
FOUNDATION BUILDING FROM THE PUBLIC SPEAKING SCHOOL
The Foundation (4:38)
YOU are the message (3:19)
Your Mission Statement
Your Core Values
The Ladder of Value vs Imposter Syndrome (15:54)
FAQ - Can I change the sound of my voice (7:11)
STRATEGIES FROM THE PUBLIC SPEAKING SCHOOL
Strategies to Overcome Nervousness & Connect with Audience
Nervousness is Normal
#1 - Uncover and Clean the Wound (5:36)
#2 - Imagine the Worst (3:52)
#3 - You Be You (6:45)
#4 - Speak to One (4:07)
#5 - It's Not About You (2:33)
#6 - Channel the Power (3:06)
#7 - Be in the Moment (2:58)
A Recipe for Insecurity: Comparing & Competing (4:03)
Speaking to a Tough Audience (4:51)
AFFIRMATIONS FROM THE PUBLIC SPEAKING SCHOOL
Sample Affirmations
YOUR IDENTITY + BRAND
Property Lines & Pre-Labeling (5:38)
BONUS: The Identity Workbook
Revisions vs Rebrands (2:55)
MODULE 4 | MASTER YOUR SPEAKING SKILLS
Lean into Your Speaking Style
VIDEO | Comparison & Competition
Awareness - Knowledge - Practice (FEEDBACK)
Increase Your Skills = Increase Your Confidence
Direct, Don't Distract
LESSONS FROM THE PUBLIC SPEAKING SCHOOL
THE PUBLIC SPEAKING SCHOOL - How You Sound
THE PUBLIC SPEAKING SCHOOL - How You Appear
THE PUBLIC SPEAKING SCHOOL - How to Upgrade
PRACTICE TO PERFECT
Getting Past the Cringe
How I Coach TEDx'ers
RSVP for the Next Speaker-Brand Workshop
MODULE 5 | MARKET YOURSELF
Speaker-Brand Taglines and Handles
Value of & Guidance for the Speaker Reel
Online Presence
Free SEO Sites for Speakers
Where does TEDx fit in?
MONEY MATTERS
Speak to Earn - Speaker Rates
Speak to Sell - Sponsorship Charges
Speak to Impact - Honorarium and Travel
Raise Credibility = Raise Rewards
TAKE ACTION
The Marketing Action Checklist
MODULE 6 | BOOK STAGES
Research Where They Meet and What They Pay
Building a Database
Using a VA or a SERVICE
OUTREACH
Identify the Decision Makers
How to Make Contact
Stand out with a Phone Call
Pitch to the "WHY" at the Meeting
Representation & Negotiation
THE DETAILS
Contracts & Forms
Arranging Travel
EXCEPTIONAL EVENT
General Rules
Learning from Failure
BUILDING THE BUSINESS BEYOND SPEAKING
When is it Time to Raise Rates?
Is it Time to Speak to Sell?
Scaling a Speaking Business
Part 1: Run Reconnaissance for Your Message
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